Buying a diamond is a complex process and not everyone knows what to pay attention to first. That’s why we always recommend contacting experts, such as ourselves if you’re not sure before you spend money on something you might regret.
We usually receive emails from people who are looking for a diamond. However, from time to time, we also get questions about diamonds that have already been purchased. Buyer’s remorse is a common thing and can happen to anyone, especially when getting an expensive item.
In this case, a woman contacted us about her partner’s purchase, asking for reassurance that the diamond that was on the way to them was actually a good one.
Here’s the reader’s original email:
“Hi, my boyfriend just purchased this diamond: www.jamesallen.com/loose-diamonds/emerald-cut/2.14-carat-d-color-vvs2-clarity-sku-7888240?a_aid=dmnd1357
I am a little concerned about purchasing something so expensive online without seeing it first – any thoughts as to whether this is a good cut, eye clean diamond?”
This is a great opportunity for us to talk about the importance of thinking twice before you spend money on something. That’s why we created a whole educational section on our site to help anyone with any type of diamond question. From the importance of a diamond cut to the style of the ring setting. Every decision you make is an important one and can affect the result.
When people start the diamond-buying process, they can get easily overwhelmed. With so many diamond options out there, it’s difficult to know where to start. And even if you know the quality range to look for, there are still at least a few hundred diamonds with similar specifications but a very different price. But if you just choose a random one or the cheapest one of them, you might end up with a badly cut, not eye-clean or yellowish diamond. So how do you choose the right one?
There is no shame in contacting an expert and asking for help. In a lot of cases, you can’t fully trust salespeople in jewelry stores because a lot of them care more about sales than honesty. That’s why we created our company – to help people who are not sure what to buy and what to focus on. Contacting us doesn’t cost a thing and we’re always here to help.
One of the most fundamental things is to find a jewelry store that is trustworthy and has a great reputation. If you know that you get a great warranty, at least 15-30 days to return or exchange your diamond or diamond jewelry, and the possibility of a full refund, it makes the actual shopping much easier. It gives you the peace of mind that if you choose something that your partner doesn’t like, you won’t lose all that money you put into it.
There are three things you should establish before you start your diamond search:
Now that you know the essentials, you can start setting up the right filters for your diamond search. There are several important diamond aspects that you should pay attention to if you want to pick a diamond that will have a lot of brilliance and won’t cost you an arm and a leg. We covered all of these in more detail in our diamond buying guide, but let’s summarize them here so you have at least some idea of what they are.
It’s not an easy thing to tell someone that the diamond they bought already isn’t good at all. Especially if they miss the window for returns. Luckily, this wasn’t the case. The reader who picked the 2.14ct diamond did a great job. Even though they went for the highest color and one of the highest clarity grades, the overall quality was perfect. They were truly relieved when we assured them the diamond would have a lot of brilliance.
Happy endings aren’t always the case. To avoid getting disappointed, you can go through our guides and educational materials on our site or contact one of our experts directly. Asking for a second opinion isn’t a weakness and it can potentially save you a lot of time and money.
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