Helping you get the most value on your diamond purchase.

Carat refers to the diamond’s weight, such as a 2 carat or 3 carat diamond. Carat weight can be important to some, but a diamond of any carat weight can be extraordinary. It’s more critical that your diamond is well-cut.

A diamond can be colorless to the naked eye, or have some tint to it. It's best to find a diamond that appears white once mounted in a setting. Diamond color ranges from D to Z, but there is no need to overpay for a D color diamond. An H or I color diamond, depending on the setting, will look just as clear and white as a colorless grade diamond.

Almost all diamonds have imperfections. A diamond’s clarity refers to how many blemishes and inclusions the diamond has, along with how noticeable they are. Above all, opt for a diamond that’s eye-clean, meaning you can’t see imperfections unless you put it under magnification. In our eye-clean diamond article we show you which inclusions, not grades, to look out for.

Often confused with diamond shape, cut refers to how well a diamond is cut and polished. Cut is the biggest factor that plays into how brilliant and beautiful a diamond is.