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Overall Score:4.33 | | ||||
Price:5 | | Selection:4 | | Customer Service: 4 | |
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Bottom Line Recommendation: Abe Mor is a fantastic company, though they may not be the best fit for the majority of our readers.
If you are looking to sell your diamond or diamond jewelry, Abe Mor is the best option by far. Based on feedback from our readers, and our own secret testing, Abe Mor offers the highest amount for your jewelry to go along with a quick and easy process.
If you are looking to buy a rare diamond and have a budget over $20,000, Abe Mor is one of the options you may want to consider. Their status as a connected wholesaler and importer on 47th street gives them a unique edge in sourcing hard-to-find diamonds. If you think this is right for you, contact one of our experts and we’ll help guide you through the process.
Their strength in both these fields makes them the perfect option when looking to trade-in or upgrade your diamond. Not only do you get top dollar on one end, you also have one of the best sources for larger diamonds on the market.
What Are You Looking To Do?
Why you should trust us
To help you with the diamond buying process we lean on our expertise and experience. The author of this article, our CEO, Mike Fried has over 20 years of experience in the diamond industry. Mike started from the bottom, sorting and evaluating hundreds of thousands of diamonds to learn every facet (pun intended) of diamond quality and value. Mike followed that up by spending years buying and selling diamonds on the wholesale market as well as selling tens of millions of dollars worth of diamonds to diamond retailers.
About Abe Mor
Abe Mor is not the typical kind of company that we review. Traditionally, we’ve focused on online retailers and physical stores. Abe Mor is an actual diamond wholesaler; someone who normally supplies diamonds to retailers. This gives you a chance to work directly with a wholesaler and cutting out a middleman.
Abe Mor’s story is as much the American dream as can be. Abe Mor grew up in Israel in a much different time. At the age of 13, he needed to start working full time to put food on the table. He started working on “the bench” polishing diamonds. Abe worked tirelessly and mastered all aspects of the diamond industry.
Deal Alert: Get 25% off sitewide at James Allen
Abe Mor moved to the US in the late sixties and his diamond business grew steadily. In more recent years, the business has been run by his son Eric. Abe Mor has a strong presence in NYC and has decade-long relationships with hundreds of small retailers around America.
As long as they have been in the business, Abe Mor has worked wonders for private customers as well. While not a traditional retailer, Abe Mor is able to offer a unique experience for a consumer. The ability to peel back the curtain a bit on the industry adds a level to the sentimental experience that is buying a diamond.
Selling Your Diamond and Gold to Abe Mor
For years, we have been looking for a company that would help our readers that are looking to sell a diamond that they own. This is usually a frustrating process and people always end up feeling like they’ve been ripped off. We talk about that at length in this article.
Fortunately, we stumbled on Abe Mor. After some discussions back and forth, we tested the waters with them. Our readers came back with rave reviews. Since then, hundreds of our readers have found that Abe Mor was the best company to sell their diamond to, offering them peace of mind and the top dollar.
A pleasant by-product of this relationship has been finding a wholesaler that can work directly with consumers. Obviously, we feel that James Allen and Blue Nile offer the best value when it comes to purchasing a diamond ring for the overwhelming majority of diamond buyers. But there are occasions, especially for larger purchases ($50,000+) where a consumer can benefit from working directly with a wholesaler. Abe Mor has done a fantastic job in this department.
Secret Shopping Abe Mor
We recently did a secret test (we normally call it secret shopping, but this time we were selling) of the major online options for selling your ring. Abe Mor was the clear winner, with no one else coming close. We have the results listed in our “Selling Your Diamond” article.
A Different Level of Customer Service
Customer service is a hard nut to crack. The diamond industry is very complex and your contact person isn’t just there to make sure they get the shipping info right or to process the returns. Despite the best efforts, it’s very difficult for a typical retailer to retain educated and knowledgeable service staff.
While Abe Mor may be lacking when it comes to a full-service retailer (warranties, free maintenance, 24 customer service call, long return policies etc), their level of experience shines through when finding the perfect diamond.
Selling Your Diamond on Abe Mor vs. the Competition
In our eyes, Abe Mor doesn’t even have any competition on this front. We have reviewed the other major online sites that you can sell your ring to, and they didn’t come close. Abe Mor offers to pay for the insured shipping of the ring in order for them to inspect it and consistently offer higher prices than any of their competitors. Combining that with their professionalism is a winning combo.
The best way to sell your diamond is to contact Abe Mor directly. They are your best bet for getting top dollar with the least amount of headaches. Be sure to read our Selling Your Diamond article to be as prepared as possible.
We actually put Abe Mor to the test against their top competition on the internet. We had purchased a Tiffany diamond ring for research regarding other reviews. Instead of returning it to Tiffany, we decided to see which of the on-line options came out on top.
Abe Mor blew away the competition. Not only were they the easiest to deal with, they offered significantly more money for the exact same ring.
Abe Mor vs. Worthy
This one wasn’t too bad unless you dig a little deeper. Worthy has a different business model. They do not actually buy the ring, rather they auction it off to diamond wholesalers and retailers. We are not fans of this model as we explain in our review of Worthy.
After a couple of weeks (time to send the ring, get it inspected by GIA and auctioned) the highest bid was $1,458. That was BEFORE they took their commission. After the commission, the offer would have been somewhere around $1,200.
Abe Mor vs. White Pine
This was the lowest offer by far. After reaching out to them via their website, I received a pithy estimate of $900-1,000. I responded mentioning that it was brand new and had all the Tiffany paperwork. The door was slammed shut by Mark who said there is no way they would go higher than that. Given the other offers we had, it was a waste of our time to send it to them.
Abe Mor vs. Local Jewelers or Pawn Shops
Local Jewelers are usually not a good place to sell your ring. Most retailers have a very narrow line of products that are their ‘bread and butter’ which accounts for the overwhelming majority of their business. They manage to turn that product into sales very quickly. The chances of your jewelry being right in their wheelhouse are slim to none.
If they think they will sit on the product for a long time, they will need to make an exorbitant profit to make up for that. That means less money to you.
Pawn Shops are even worse. The majority of the jewelry purchases don’t get sold to other consumers. In fact, they usually turn around and sell their jewelry back to wholesalers like Abe Mor. All you are doing is adding in another middle man that squeezes the amount of money you receive.
Buying a Diamond from Abe Mor
Abe Mor has been a fantastic option for those looking for a more unique experience. Working directly with a New York City diamond importer, you are able to find certain options in the higher price range you can’t normally find online. Especially when it comes to larger fancy shapes, they are sometimes able to find amazing diamonds at a better value than could be found elsewhere.
If you are looking for a larger diamond (or something that is harder to find), your best bet is to speak with one of our experts that will help guide you through the process. You can contact Abe Mor directly, but you are probably better off having one of our experts show you the other options available. This will help you determine whether it is worth going the Abe Mor route.
Buying a Diamond or Diamond Jewelry with Abe Mor
So Abe Mor is a fantastic option for selling your gold and diamond jewelry. But are they the right option if you are in the market to purchase a diamond or diamond jewelry.
Fantastic for Those Looking for a Truly Bespoke Experience
The reality is that Abe Mor is not the best option for the bulk of our readers. Their custom work and finding truly unique diamonds is only an option for people with a budget over $20,000. This is not a click and ship purchase. There will be plenty of hand holding.
If that is what you are in the market in, then you are in for treat. Abe Mor leverages their position as one of the most reputable wholeasalers in the business to gain access to an incredible array of diamonds. Many of these diamonds are not available on any industry list.
Abe Mor is not a Full Service E-Retailer
Please keep in mind that Abe Mor is a true industry insider. They do not have a full e-com website. Their inventory is not fully listed on a website. You can not complete your purchase online and have it shipped without speaking with someone.
Abe Mor focuses on personal service to find the perfect diamond and build a stunning setting for their clients. This requires a collaborative effort between you the consumer and Abe Mor. This also limits the number of people they are able to work with (hence the minimum purchase of $20,000).
Abe Mor’s Phenominal Pricing
Once again, Abe Mor leverages their position in the industry to offer fantastic value for consumers. Abe Mor is a wholesaler so you are removing one of the middlemen with your purchase. That means you are getting better value with your purchase.
Having an expert like Abe Mor find the diamond for your jewelry piece means you are having someone scour the market that can find you the perfect balance of quality and value.
Our Readers Have Been Head Over Heels with Abe Mor
Some of our readers have had phenomenal experiences with Abe Mor. The process for finding a larger diamond is a bit arduous. Abe Mor does a fantastic job narrowing down your options and guiding you through the process.
We first realized Abe Mor’s potential when he found an eight and a half carat diamond that blew me away. Our reader was coming in to look at it a few days after I happened to visit their offices and I had a chance to look at the diamond. It was breathtaking. The cut was superb and Eric managed to find the perfect SI2 that was eye-clean despite the size (incredibly rare).
Abe Mor recently helped one of our readers find a gorgeous 3.61ct asscher cut diamond and built a fantastic three stone ring for them. The reader was particular when it came to qualities but was blown away when seeing the perfectly cut E VVS2 for the first time. As impressed with the diamond as they were, they were equally impressed with the stunning ring that was built around the center stone.
Trading in or Upgrading Your Diamond
Abe Mor is uniquely positioned to handle diamond upgrades or trade-ins. If you follow the guidelines on our site for trading in or upgrading your diamond, you know that you will be buying a diamond at the best value. Trading in with Abe Mor also allows you to maximize the value of your current diamond.
One of the first trade-in customers we sent to Abe Mor found the perfect fit. They upgraded their 4ct diamond and Eric found a gorgeous 8.50ct diamond for them. They also built a stunning ring for the diamond.
FAQs About Abe Mor
Is Abe Mor legit?
It is completely understandable that people are hesitant to send their jewelry to a company on the internet. We can assure you that hundreds of our readers (closing in on a thousand) have sent their jewelry to Abe Mor and have had fantastic experiences with them.
How quickly does Abe Mor pay for the jewelry?
They usually send out a check via priority mail or send a bank wire that typically appears in 2-4 business days.
How do I ship the diamond safely?
Abe Mor will send you a kit for mailing and will direct you how to schedule a pick up. All shipments are either through insured FedEx or Brinks armoured cars.
What we love about them:
- No questions asked returns within 30 days of shipment. James Allen will send you a paid shipping label to return the ring.
- Lifetime Warranty
- Free International Shipping
- Free prong tightening, repolishing, rhodium plating and cleaning every 6 months
- Provide insurance appraisals
- One free resizing within 60 days of purchase
- Free ring inscriptions
- Best-in-class high quality imagery of all diamonds in stock
- 24/7 Customer Service
- Best-in-class packaging
What we love about them:
- No questions asked returns within 30 days of shipment. Blue Nile will send you a paid shipping label to return the ring.
- Lifetime Warranty
- Free Shipping
- Free prong tightening, repolishing, rhodium plating and cleaning every 6 months
- Provide insurance appraisal
- One free resizing within the first year of purchase
- High quality images of about half of their diamonds
- 24/7 Customer Service
- 100% credit towards future upgrades (must be at least double in value)
- Best in class fulfillment
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