Media Mentions

We're always available to give an authoritative quote about diamonds in general, jewelry trends, or engagement rings (trends, prices, etc.).

Likewise, we are available to offer commentary about celebrity engagement rings (see examples below).

If you're a journalist, please don't hesitate to reach out to us!

Company News

The Diamond Pro launches the first artificial intelligence diamond buying tool to let consumers ‘see’ true diamond quality online before making a purchase. Read the official announcement, or, access the media kit.

Mike Fried, CEO of The Diamond Pro which helps customers find the right diamond ring, said Pippa’s ring looked like an Asscher cut centre stone set in a halo design in platinum. He said: “It’s obviously larger and more stunning than your typical engagement ring but this style has been popularised by Tiffany.
According to Mr. Weissman, Signet has major incentives for selling a low quality product: the company focuses on sustaining high profit margins, has high fixed infrastructure costs, and a target market of middle-to-low income Americans. Mr. Weissman noted that quality issues are more of an issue at Kay and Zales, and less of an issue at Jared.
The third episode of the British television show “The Shopper’s Guide to Saving Money” aired on November 23rd, 2015 on UK Channel 4. This episode had two segments. The first about diamonds and the second about funerals. Ira Weissman, founder of The Diamond Pro was asked to take part and act as a guide to the show’s host Dave Fishwick in the Israel Diamond Exchange. Watch Ira’s Segments Here. For UK readers, the original show in its entirety can be seen here: http://www.channel4.com/programmes/the-shoppers-guide-to-saving-money/on-demand/60800-003
Mike Fried has been in the diamond industry for nearly 15 years. He and his business partner run a web site that helps people buy diamonds without being ripped off. Today on the 402nd episode of The Art of Charm we talk about which of the 4 Cs are most important, whether or not you should really spend 3 months’ salary on a ring and what certification companies you can trust, and which you can’t.
But Ira Weissman, the founder of the consumer education website Truth About Diamonds, says that couples today are more reluctant to spend that kind of money on an engagement ring. “This generation, more than any in the past, knows what De Beers is all about, so to have them tell you that you need to spend two months’ salary to buy one is crazy,” he said. Mr. Weissman, a former diamond salesman, answers thousands of reader emails and has seen a 50 percent increase in questions related to hand-me-down gems.
The main reason you think diamonds are valuable, according to expert Ira Weissman and renowned journalist Edward Jay Epstein, is that De Beers has been working very hard for almost a century to convince you that they are.
Weissman said, “It takes years of viewing diamonds both with magnification and without to know know with complete confidence which diamonds will be clean to the naked eye, and which diamonds won’t. But even a novice can get a pretty good idea. If you’re looking at an SI1, and the inclusions are all bunched to the side and can be covered by a prong, then it will clearly be eye clean. Obviously, a white/translucent inclusion is better than a black one. Inclusions on the periphery of the stone are much harder to see than inclusions in the middle of the stone, etc.” – See more at: http://www.lazymanandmoney.com/save-money-diamond-ring/#sthash.zqKRdkXw.dpuf
Back in February 2012, Ira Weissman, was invited to take part in an episode of the now defunct Anderson Cooper daytime talk show. Ira provided the ring for a flash-mob proposal that happened on-air. Ira also recorded this video which was posted on their website in an article entitled 5 Tips for Buying Diamonds (which is no longer available since the canceling of the show).
To limit returns, try buying from a website that features high definition photos. This will better enable you to clearly see any imperfections in the stone, says Ira Weissman, the founder of diamond shopping guide TruthAboutDiamonds.com.

Bankrate

Media Mentions

Company News